Midunu Popup Store

Developed for Midunu Chocolates, a Ghana-based artisanal chocolate brand known for its luxury truffles infused with African spices, this mobile retail system expands the brand’s presence in local markets through a flexible, transportable design.

The pop-up consists of three modular elements—a vertical display shelf, a horizontal stand with integrated cooling, and a fabric backdrop—that can be configured for hotel lobbies, expos, or malls. Built from stained plywood and raw textile, the material palette is lightweight, durable, and sustainable. It supports easy logistics and aligns with the brand’s earthy, refined identity.

The design enables Midunu to engage new audiences across different settings while maintaining a consistent and recognizable presence.

Architects: Juergen Strohmayer and Glenn DeRoche / Year: 2023